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The pace of change in global trade is accelerating, and the risks for online sellers are rising.
But the most forward-thinking merchants aren’t slowing down. They’re adapting, outmanoeuvring market shifts, and continuing to grow internationally.
In this session, we’re joined by Chloe Bouchard from Global-e, a company at the forefront of global e-commerce. Together, we'll unpack the most common questions merchants are asking today and discuss what the most successful sellers are doing to stay ahead.
From shifting regulations to evolving customer expectations, this conversation will reveal the strategies that matter most right now and how your business can thrive through change.
Agenda
- Navigating Disruption: How leading merchants adapt to tariffs, regulations, and shifting cross-border policies.
- Customer Expectations Across Borders: What buyers expect internationally and how to localise effectively at scale.
- Winning Strategies for Global Growth: The tech, tactics, and partnerships powering expansion despite uncertainty.
Meet the Speakers
An executive leader focused on ecommerce, marketing & multi-channel solutions, with a proven track record of developing strategies and growing businesses. Responsible for delivering next generation solutions and services, including digital transformation, customer experience & technology selection. 20 years of digital experience across businesses, client side and agency - the focus is always on tangible outcomes for the business and the customer. From small to enterprise businesses, knowledge and practical hands-on experience is applied to solutions and delivery.
Matt Ball is a co-founder of ChannelCreator, a company launched in 2007 to aid B2B software firms in selling and internationalizing with reduced risks. Under his leadership, ChannelCreator has supported over 85 software companies to expand into new European markets profitably and sustainably. Matt, a physicist by training, applies his passion for sustainability both in business and in his musical pursuits as a drummer and guitarist. He aspires to extend his business model to the green technology sector to promote renewable energy sources commercially.
Chloe Bouchard is a Senior Key Account Manager at Global-e, where she leads strategic partnerships with major international retailers to optimise their global e-commerce operations. With a strong background in fintech and cross-border commerce, Chloe previously held key commercial roles at Klarna, helping to drive the company’s expansion across France and beyond. A graduate of McGill University and ESADE Business School, Chloe brings a global perspective to her work, shaped by international experience in luxury retail and tech across Europe and Asia. Fluent in English, French, and Spanish, she is passionate about helping brands scale internationally through innovative digital solutions.