Trust begins with reliable data. High-quality, verified data is essential for delivering personalised and excellent customer experiences—but what are the hidden costs of working with poor data?

This session in collaboration with Loqate we explores the often underestimated consequences of inaccurate or incomplete data across the entire customer journey. Whether it’s mistyped addresses causing failed deliveries, fragmented data creating inconsistent personalisation, or siloed systems impacting customer insights, we’ll show why improving data quality is a continuous, strategic priority.