The Hidden Costs of E-commerce Downtime: Beyond Lost Sales and Its Wider Impact
The rise of conversational and agentic commerce forces a fundamental re-examination of eCommerce UX conventions. Historically, online shopping has followed a fairly linear path: customers search or navigate to a Product Listing Page (PLP), browse options, click to a Product Detail Page (PDP) for specifics, add to a cart, and eventually proceed to a separate checkout page.